Ruben's Tires About Us
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About Ruben’s Tires – Local, Trusted & Family-Owned
Ruben’s Tires is more than just a tire shop — we’re a family-owned auto service brand that’s been driving Central Florida forward for over 22 years. What began as a humble tire shop has grown into a trusted network of full-service locations offering everything from brake repairs and oil changes to certified collision repair, window tinting, and Buy-Here-Pay-Here used car sales. Our story reflects what matters most: honesty, affordability, and accessibility for every driver — regardless of credit, car condition, or circumstance.
At Ruben’s Tires, our company profile is rooted in the values that built our brand: transparency, versatility, and long-standing community loyalty. As a proud local auto authority, we blend top-tier service with a no-pressure atmosphere, welcoming walk-ins and offering multilingual support at every location. Whether you’re in Apopka, Altamonte Springs, Orlando, or visiting our Longwood franchise, Ruben’s Tires is here to help you ride safe and worry-free.
What sets Ruben’s Tires apart isn’t just our full-service menu — it’s the people behind it. Our trained technicians, customer-first team, and in-house financing options make auto care personal again. We are a certified Falken and Nexen dealer, giving customers access to premium tires at neighborhood prices.
This is who we are. This is our mission. From first-time car owners to multi-vehicle families, Ruben’s Tires is here to serve you with integrity and heart. Explore our history, meet our team, and see why thousands across Central Florida trust us to keep them on the road.


Our Story
Rubens’ journey began in the early 90s, when he traveled from the Dominican Republic to the U.S. for a life-saving heart operation.
After returning home, the experience inspired him to pursue the opportunities America had to offer. Determined to build a better future, Rubens moved to Florida and began working tirelessly in automotive shops, saving every dollar.
With the savings he gathered, Rubens opened a small tire shop.
What started as a humble venture grew into a thriving business through dedication, hard work, and perseverance. Today, Rubens Solutions offers a complete range of automotive services, embodying his commitment to quality, customer satisfaction, and making car care accessible to all.
Rubens Solutions is more than just a business—it’s the realization of one man’s American Dream and a testament to resilience, community support, and excellence in every service.
Our Mission & Vision
Bringing You Complete Car Care and Ownership
Solutions, All in One Place.
Mission
- Provide seamless, integrated car care services.
- Offer tire services, auto repairs, and window tinting.
- Include body shop services and used car sales.
- Make vehicle ownership accessible with flexible financing.
- Focus on quality, convenience, and customer satisfaction.
Vision
- Be the ultimate destination for car care and ownership solutions.
- Prioritize safety, reliability, and customer satisfaction.
- Offer comprehensive automotive services.
- Ensure accessibility and quality care for every customer.
30
Average Service Time

Our Work






Our Core Values
Integrity
Honesty and transparency in every service.
Innovation
Using new technologies to stay ahead.
Excellence
Commitment to high standards in all services.
Community Engagement
Supporting the local community.
Customer Focus
Prioritizing customer satisfaction and safety.
Accessibility
Affordable vehicle ownership and maintenance options.
Our Services

Comprehensive engine diagnostics, repairs, and maintenance to keep your vehicle running reliably.

Expert brake inspections, repairs, and timely replacements to ensure your continued safety on the road.

Offering new and used tires, tire rotations, balancing, and alignments for optimal performance.

Repair and replacement of suspension and steering system components for a smoother and safer ride.

Professional window tinting services for enhanced privacy, UV protection, and improved vehicle appearance.

Professional transmission diagnostics, repairs, and thorough maintenance for smooth gear shifts.

Regular, synthetic, and high-mileage oil changes to maintain engine health and efficiency.
Frequently Asked Questions
What’s the story behind Ruben’s Tires story Central Florida?
Ruben’s Tires’ story in Central Florida began with a humble, family-run tire shop built on trust, transparency, and fairness. Over two decades later, it has grown into a five-location network offering tires, repairs, bodywork, and in-house financing—without ever losing its personal, community-first approach.
Who owns Rubens tire Central Florida today?
Ruben’s Tires remains a family-owned and operated business. Founded by Central Florida locals, ownership has stayed in the same family since day one, ensuring a consistent commitment to honesty, service quality, and local loyalty.
What should I know about the Ruben’s Tires shop founders?
The founders of Ruben’s Tires started with a simple mission: make reliable auto care accessible to everyone, regardless of credit or car condition. With deep roots in Central Florida, they built a brand that puts people before profits and treats every customer like family.
Who is part of the Ruben’s Tires team Central Florida?
The Ruben’s Tires team includes certified technicians, multilingual customer service pros, and community-minded leaders. With decades of combined experience, they serve customers across Apopka, Orlando, Altamonte Springs, and Longwood.
What is the mission behind Rubenstires mission Central Florida?
The Ruben's tires mission Central Florida is to provide full-service, affordable auto care solutions with no-credit-needed financing and a local heart—so every driver in Central Florida can ride safely and worry-free, no matter their car or budget.
What are the core values of Rubenstires values Central Florida?
Ruben's tires values Central Florida revolve around transparency, accessibility, versatility, community loyalty, and strong partnerships. With clear pricing, walk-in service, and multilingual staff, the brand is built to serve and uplift every Central Florida driver.
Where can I learn more about Rubenstires store Central Florida?
You can explore the full Ruben’s Tires Central Florida company profile on our [About Us page] or visit any of our five local shops for a face-to-face introduction. We’re always ready to serve—with heart, hustle, and helpful hands.
Ruben’s Tires About Us – Built for Drivers, Backed by Family
Ruben’s Tires was founded over 22 years ago as a single‑location tire shop driven by one goal: make quality auto care accessible to every driver. Today the family‑owned brand has grown into a regional network of five locations across Central Florida, yet retains its “backed by family” ethos. The business emphasizes walk‑in service, bilingual support, and flexible financing with no credit required—so the customer receives the comfort of a family business with the scale of a trusted provider. According to its own site, Ruben’s Tires executes an average service time of just 30 minutes and has served hundreds of vehicles in the area. With roots in the local community, Ruben’s Tires blends drivers’ practical needs—tires, repairs, maintenance—with the personalized touch only a family‑run operation can deliver. The message is clear: we’re built for drivers, backed by family, and we’ll treat your vehicle like our own.
Ruben’s Tires Company Profile – Local Legacy, National Trust
The company profile of Ruben’s Tires reveals a business that is locally rooted yet built with national‑grade standards. Though it began as a small tire shop in Apopka, FL, the brand has expanded into multiple full‑service auto care locations and is recognised for reliability across the region. Industry data indicate Florida’s auto‑mechanics sector generates roughly $4.6 billion in annual revenue, supporting more than 19,400 businesses and 36,300 employees—showing the competitive environment that Ruben’s Tires operates within. Ruben’s Tires qualifies as part of the roughly 80 % of businesses in Florida that are family‑owned, reinforcing trust and continuity in leadership. This local legacy—tied to the community and bolstered by skilled technicians, certified brands, and flexible financing—gives customers the confidence that comes with national‑level service, while benefiting from genuine community presence.
About Ruben’s Tires Auto Service – Where Quality Meets Care
At Ruben’s Tires Auto Service, every job is approached with the dual commitment of quality workmanship and customer care. Whether it’s a tire rotation, brake repair, or full‑service maintenance, the company promises transparent pricing, certified technicians, and same‑day service at many locations. According to the company website, their shops carry major tire brands (such as Falken and Nexen), provide full‑service auto repair, and offer financing options with no credit check. About us Customers benefit from efficient turnaround—e.g., the average service time is listed at 30 minutes—and from staff who speak multiple languages and treat each vehicle as if it were their own. The “where quality meets care” proposition is reinforced by the fact that the owners remain hands-on, ensuring the local feel isn’t lost as the business grows.
Ruben Tire Our Story – From One Shop to a Local Favorite
Our story at Ruben’s Tires began with a single shop and a dream: to serve local drivers with honesty, integrity, and personal service. Starting over two decades ago, the business has grown into a trusted multi‑location brand across Central Florida—yet it still maintains the personal trust that earned its loyal following. The About page notes more than 22 years of commitment to Central Florida families. What began as “one shop” grew to five locations, hundreds of technicians, and thousands of vehicles serviced. Through the years, Ruben’s Tires has kept community focus front and center—walking in and treating every customer like family, giving up‑front pricing, and delivering on time. The journey from humble beginnings to local favorites is a testament to the brand’s resilience and dedication to drivers.
Ruben’s Tires Who We Are – Real People, Real Service
Who we are at Ruben’s Tires is simple: a team of real people offering real service. The technicians are certified, the customer‑service staff is bilingual, and the leadership remains locally owned and operated. In highly car‑dependent markets like Central Florida—where major city corridors house thousands of vehicles serviced annually—the importance of honest, dependable service cannot be overstated. For instance, in one shop zone (ZIP 32807 North Semoran), there are approximately 34,384 residents and 1,018 businesses, illustrating the scale of demand for trusted service. Ruben’s Tires emphasizes personal interaction over a high‑pressure sales model, so every driver knows they’re working with people who understand their needs—and their budgets. With flexible financing, inclusive pricing, and state‑of‑the‑art equipment, Ruben’s Tires stands out as a service provider driven by people, not just profit margins.
Ruben’s Tires History – Driven by Generations of Excellence
For over 22 years, Ruben’s Tires has evolved from a single‑shop startup into a trusted regional auto service brand in Central Florida. According to the official “About Us” page, the journey began in the early 1990s when the founder moved to Florida, worked in automotive shops, and saved enough to open his first tire shop. As the business scaled, it retained its family‑owned structure and service‑first philosophy. Today, with multiple locations across Apopka, Orlando and Altamonte Springs, Ruben’s Tires serves hundreds of drivers each week — offering fast turnaround (average service time around 30 minutes) and full‑service auto care under one roof. The “driven by generations of excellence” positioning reflects how the leadership continues to invest in quality, training, and community trust. With industry facts showing Florida’s auto‑mechanics sector at approximately $4.6 billion in annual revenue, supporting more than 19,400 businesses and 36,300 employees, Ruben’s Tires stands out for its longevity and dedication.
Meet the Ruben’s Tires Team – Skilled, Friendly, Dedicated
The heart of Ruben’s Tires is its team of certified technicians, bilingual service staff, and community‑dedicated leadership. Across its Central Florida locations, the company emphasizes both technical skill and customer‑first attitude: walk‑in readiness, clear communication, and respect for every driver’s schedule and budget. For example, one branch highlights a team composed of multilingual professionals and boasts an average service time of roughly 30 minutes. With Florida’s car‑dependence high — drivers often logging 30‑minute commutes or more — having a friendly, efficient repair team makes a real difference. Ruben’s Tires also maintains high trust via its accreditation from the Better Business Bureau (BBB) with an A+ rating, reinforcing the reliability of its people. When you visit Ruben’s Tires, you’re not simply handing your car to a faceless chain — you’re working with a dedicated team that treats your vehicle like it’s their own.
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Ruben Tires Mission and Values – What We Stand For
At Ruben’s Tires, the mission is clear: provide full‑service, affordable, and accessible auto care for every driver in Central Florida — without sacrificing quality or local roots. Their website articulates core values such as integrity, transparency, excellence, innovation and community engagement. For instance, the company states an average service time of 30 minutes, a testament to efficiency backed by quality workmanship. The value of “accessibility” is especially important: Ruben’s Tires offers “no credit needed” financing options so that car‑care isn’t reserved for those with perfect credit. This commitment differentiates the brand in a market where many auto‑service companies focus only on affluent customers. Together, the mission + values frame Ruben’s Tires as a community‑centric business, built for local drivers, grounded in fairness, and focused on lasting relationships rather than one‑time transactions.
Ruben’s Tires Family‑Owned Business Rooted in Community
Ruben’s Tires is more than a business — it is a family‑owned enterprise deeply rooted in Central Florida’s neighborhoods. According to their “About Us” narrative, the founder began with one modest tire shop and expanded into multiple locations, yet maintained family stewardship and community awareness throughout. This local legacy matters: when a company is family‑owned, it often means decision‑makers live in the same region, care about local reputations, and respond personally to customers. With Florida’s economy accounting for nearly 5.8 % of the U.S. national GDP and an automotive repair sector that supports tens of thousands of jobs, Ruben’s Tires stands out for keeping its home‑town roots despite growth. About us . Whether you’re a longtime resident of Apopka or a newcomer to Orlando, the brand positions itself as part of your community — not a distant chain. Every time you visit Ruben’s Tires, you’re supporting a local business with real‑world ties to your city, your neighbors, and your everyday driving life.